Best of Show in Design: VOICE – ‘The Evolution of Skin Diving’ (Client: Fluid Media Publishing)
Best of Show in Advertising: Anthology – ‘Come Play Campaign’ (Client: Maui Visitors Bureau)

Special Judge’s Awards
Awarded by Judge Rob Tarry: VOICE -‘Hawaii Skin Diver Campaign’ (Client: Hawaii Skin Diver Magazine)
Awarded by Judge Marty McDonald: VOICE -‘The Evolution of Freediving’ (Client: Fluid Media Publishing)
Awarded by Judge Julie Curtis: Firebird Photography – ‘Honolulu Rainbow Film Festival Posters’ (Client: Honolulu Gay & Lesbian Cultural Foundation)

Ad Woman of the Year: Lori Kimura, MVNP
Ad Man of the Year: Ryan Kawamoto, Kinetic Productions
Outstanding Young Ad Person of the Year: Yongchae Song, This Week Magazine
American Advertising Federation – District 13 Silver Medal Recipient: Mary Fastenau, Anthology

Agency/Company Award Group Category Title Client Additional Credits
1001 Stories PELE GOLD ELEMENTS OF ADVERTISING – Music Score with Lyrics “UH – Lifestyle 60” University of Hawaii at Manoa Composer: Zac Carper
1001 Stories PELE GOLD ELEMENTS OF ADVERTISING – Cinematography “UH – Lifestyle 60” University of Hawaii at Manoa Director of Photography: Johnathan Walk
1001 Stories SILVER TELEVISION ADVERTISING – Budget – under $25,000 “UH – Lifestyle 30” University of Hawaii at Manoa
AIDIA STUDIO/LEWIS AND MONTGOMERY PELE GOLD PUBLIC SERVICE – Non-Traditional Media “Heal Button”/”Love T-shirt” Kinohi Designs/Help Heal Japan
AIDIA STUDIO/LEWIS AND MONTGOMERY SILVER TELEVISION ADVERTISING – Budget – under $25,000 “Bridal Party” The Wedding Cafe
AIDIA STUDIO/LEWIS AND MONTGOMERY BRONZE COLLATERAL MATERIAL – Special Event Material – Cards “2011 Holiday Card” Watanabe Ing
AIDIA STUDIO/LEWIS AND MONTGOMERY BRONZE TELEVISION ADVERTISING – Budget – under $25,000 “Entertainment” The Wedding Cafe
Anthology PELE GOLD OUT OF HOME – Outdoor Board – Super Sized “Widebody Billboard” Hawaiian Airlines
Anthology PELE GOLD CONSUMER OR TRADE PUBLICATION ADVERTISING – Full Page “Hula” Hawaiian Airlines
Anthology PELE GOLD CONSUMER OR TRADE PUBLICATION ADVERTISING – Campaign “Come Play Print Campaign” Maui Visitors Bureau
Anthology PELE GOLD ONLINE MARKETING – Emails & Ecards “Runway” Hawaiian Airlines
Anthology PELE GOLD PUBLIC SERVICE – Television Advertising “Real Estate Showcase TV” Client Institute for Human Services, Inc.
Anthology PELE GOLD TRAVEL & TOURISM – Magazine Advertising “Come Play/Jocelyn” Maui Visitors Bureau
Anthology SILVER OUT OF HOME – Site – Interior Still or Static “Nickel & Dime” Hawaiian Airlines
Anthology SILVER OUT OF HOME – Campaign “Hawaiian Pattern Buses & Trains” Hawaiian Airlines
Anthology SILVER CONSUMER OR TRADE PUBLICATION ADVERTISING – Spreads, Multiple Pages or Inserts “Come Play/Jocelyn” Maui Visitors Bureau
Anthology SILVER CONSUMER OR TRADE PUBLICATION ADVERTISING – Campaign “Hawaii Starts Here” Hawaiian Airlines
Anthology SILVER ONLINE MARKETING – Webisodes “Hoomaluhia”/”For the Birds” Hawaiian Airlines
Anthology SILVER TELEVISION ADVERTISING – Budget – over $50,000 “Way of Life :60” Client Hawaiian Airlines:
Anthology SILVER PUBLIC SERVICE – Single Medium Campaign “Real Estate Bus Posters” Institute for Human Services, Inc.
Anthology SILVER PUBLIC SERVICE – Mixed / Multi Media Campaign “Real Estate Campaign” Institute for Human Services, Inc.
Anthology SILVER ELEMENTS OF ADVERTISING – Music Score “Way of Life Music” Hawaiian Airlines Composer: Davo Coria
Anthology SILVER OUT OF HOME – Mass Transit/Public/Airline – Exterior Advertising “Service” Hawaiian Airlines
Anthology SILVER OUT OF HOME – Mass Transit/Public/Airline – Exterior Advertising “Mahalo” Hawaiian Airlines
Anthology SILVER TRAVEL & TOURISM – Magazine Advertising “Come Play/Emily”/”Come Play/Joe & Leah”/”Come Play, Jack” Maui Visitors Bureau
Anthology BRONZE OUT OF HOME – Vehicle Graphic Advertising “Non-Stop” Hawaiian Airlines
Anthology BRONZE NON-TRADITIONAL MEDIA “Barf Bag Surprise” Hawaiian Airlines
Anthology BRONZE NON-TRADITIONAL MEDIA “Embarcadero Complete Campaign” Hawaiian Airlines
Anthology BRONZE CONSUMER OR TRADE PUBLICATION ADVERTISING – Full Page “Have a Great Flight” Hawaiian Airlines
Anthology BRONZE CONSUMER OR TRADE PUBLICATION ADVERTISING – Campaign “Do Not Disturb” Campaign Outrigger Hotels & Resorts
Anthology BRONZE MIXED/MULTI MEDIA CAMPAIGN – Consumer – Regional / National “Hawaiian Pattern Complete Campaign” Hawaiian Airlines
Anthology BRONZE ELEMENTS OF ADVERTISING – Animation or Special Effects “Snow Globe Special Effects” Pearlridge Center
Architects Hawaii / Pineapple Tweed BRONZE COLLATERAL MATERIAL – Brochure 4-Color “Love Thy Design” Architects Hawaii
Clarence Lee Design BRONZE OUT OF HOME – Site – Interior Still or Static “2011 JAPAN HAWAII CULTURE EXPO – Event” Hawaii Senior Life Enrichment Association
Clarence Lee Design BRONZE SALES PROMOTION – Point of Purchase – Trade Show Exhibit “2011 JAPAN HAWAII CULTURE EXPO Event” Hawaii Senior Life Enrichment Association
Dana Edmunds Photography SILVER ELEMENTS OF ADVERTISING – Photography – Color “Ocean Ramsey, stunt woman “Risky Business” Hanahou! Photographer: Dana Edmunds
Dana Edmunds Photography SILVER ELEMENTS OF ADVERTISING – Photography Campaign “Silver Surfers” Honolulu Magazine Photographer: Dana Edmunds
Design Asylum Inc. PELE GOLD WEBSITE DESIGN – Consumer “HIFN Design-Build Website” HIFN Design Build Collaborative
Dfi design SILVER WEBSITE DESIGN – B to B Architects Hawaii LTD.
dolceVita: Fine Arts + Visual SILVER COLLATERAL MATERIAL – Brochure Campaign “Sales Promotion” KM Boards Hawaii
Electric Pencil BRONZE SALES PROMOTION – Product or Service Sales Presentation – Catalog “Trump Waikiki Brochure” Ledbetter Kennedy Creative
Element 8 SILVER CONSUMER OR TRADE PUBLICATION ADVERTISING – Self Promotion – Single “Great White”/”Even the Score” Hawaii Skin Diver Magazine
Element 8 BRONZE CONSUMER OR TRADE PUBLICATION ADVERTISING – Self Promotion – Campaign “Even the Score”/”Great Whites”/”Rabbit Hole” Hawaii Skin Diver Magazine
Firebird Photography BRONZE ADVERTISING FOR THE ARTS & SCIENCES – Poster Design “Honolulu Rainbow Film Festival Posters” Honolulu Gay & Lesbian Cultural Foundation
Hana Hou! for Hawaiian Airlines PELE GOLD ELEMENTS OF ADVERTISING – Photography Campaign “Radiant Symmetry” Photographer: Jack Wolford
Hana Hou! for Hawaiian Airlines PELE GOLD COLLATERAL MATERIAL – Publication Design – Editorial Spread or Feature “Radiant Symmetry”
Hana Hou! for Hawaiian Airlines SILVER ELEMENTS OF ADVERTISING – Photography – Color “Buddy Surfing” Photographer: Dana Edmunds
Hana Hou! for Hawaiian Airlines SILVER COLLATERAL MATERIAL – Publication Design – Editorial Spread or Feature “The Book of Fortunes”
Hana Hou! for Hawaiian Airlines BRONZE ELEMENTS OF ADVERTISING – Photography Campaign “Quiet” Photographers: Elyse Butler & Matt Mallams
Hana Hou! for Hawaiian Airlines BRONZE COLLATERAL MATERIAL – Publication Design – Editorial Spread or Feature “Night Surfing”
Hendrix Miyasaki Shin Advertising SILVER CONSUMER OR TRADE PUBLICATION ADVERTISING – Full Page “Make Peace” Aston Hotels & Resorts
Hendrix Miyasaki Shin Advertising BRONZE COLLATERAL MATERIAL – Posters – Single “Hands Garry Nitta” Hawaii Government Employees Assn.
Hendrix Miyasaki Shin Advertising BRONZE CONSUMER OR TRADE PUBLICATION ADVERTISING – Under Full Page “Building Materials” Client Farmers Hawaii
Hendrix Miyasaki Shin Advertising BRONZE CONSUMER OR TRADE PUBLICATION ADVERTISING – Under Full Page “Quiet Sign” Hawaiian Host
Hendrix Miyasaki Shin Advertising BRONZE ELEMENTS OF ADVERTISING – Animation or Special Effects “X-ray/Woman EFX” Straub Clinic & Hospital
Hibiscus Interactive BRONZE WEBSITE DESIGN – B to B Pualeilani Atrium Shops
Honolulu Community College PELE GOLD STUDENT DIVISION “Arbor Tea Packaging Box” ZACHERY LAGRIMAS
Honolulu Community College SILVER STUDENT DIVISION “TerraMai Brochure” ARNEL DELA CRUZ
Honolulu Community College SILVER STUDENT DIVISION “Urban Woods Brochure” JILLIAN ROQUE
Honolulu Community College BRONZE STUDENT DIVISION “Surfrider Foundation Logo” DWAYNE PESQUIRA
Kapiolani Community College BRONZE STUDENT DIVISION “IASIP Promo” CHRIS MAIKUS
Kinetic Productions BRONZE TELEVISION ADVERTISING – Budget – $25,000 to $50,000 “Pulse of Paradise” The Honolulu Star Advertiser
Matsumoto & Clapperton BRONZE RETAIL ADVERTISING – Magazine “Slap the waiter” DK Restaurants
Montaj9 BRONZE ELEMENTS OF ADVERTISING – Animation or Special Effects “Centennial” SwedishAmerican Health System
MVNP PELE GOLD COLLATERAL MATERIAL – Posters – Single “Hana Hou – Aliens” Consolidated Theatres
MVNP SILVER SALES PROMOTION – Point of Purchase – Campaign “Hana Hou Raiders/Aliens/Die Hard Posters” Client; Consolidated Theatres
MVNP SILVER ADVERTISING INDUSTRY SELF PROMOTION – Single Medium Campaign “PELES Award Promo (FB page & videos)” MVNP
MVNP SILVER TRAVEL & TOURISM – Newspaper Advertising “HVCB Aloha Shirt” Hawaii Visitors & Convention Bureau
MVNP BRONZE COLLATERAL MATERIAL – Poster Campaign “Hana Hou Poster Campaign” Consolidated Theatres
MVNP BRONZE SALES PROMOTION – Point of Purchase – Counter Top or Attached “2011 Frozen Strawberry” McDonald”s Hawaii
MVNP BRONZE TELEVISION ADVERTISING – Budget – over $50,000 “Dae Man Breakfast Brand TV” McDonald”s Hawaii
MVNP BRONZE TELEVISION ADVERTISING CAMPAIGN – Budget – $25,000 to $50,000 “Brand Unity” Hawaiian Telcom
MVNP BRONZE TELEVISION ADVERTISING CAMPAIGN – Budget – over $50,000 “Simple Joy Campaign” McDonald”s Hawaii
MVNP BRONZE RETAIL ADVERTISING – Television – single “Dae Man Breakfast Brand TV” McDonald”s Hawaii
MVNP BRONZE RETAIL ADVERTISING – Television Campaign “Simple Joy Campaign” McDonald”s Hawaii
Nella Media Group PELE GOLD COLLATERAL MATERIAL – Publication Design – Entire Magazine “Room Service” Castle Resorts & Hotels
Nella Media Group PELE GOLD TRAVEL & TOURISM – Magazine Design “innov8 – Over All Design” go! Mokulele Airlines
OrangeRoc SILVER WEBSITE DESIGN – Consumer INPEACE
Pacific Basin Communications for Huakai Magazine BRONZE COLLATERAL MATERIAL – Publication Design – Cover “Summer/Fall issue”
Payne Advertising SILVER ADVERTISING FOR THE ARTS & SCIENCES – Poster Design “12 Climaxes” Ohina Short Film Showcase
Payne Advertising SILVER ADVERTISING FOR THE ARTS & SCIENCES – Non-Traditional Media “12 Climaxes (T-Shirt)” Ohina Short Film Showcase
Payne Advertising SILVER ADVERTISING FOR THE ARTS & SCIENCES – Single Medium Campaign “First Friday Posters” Ohina Short Film Showcase
Payne Advertising BRONZE ADVERTISING FOR THE ARTS & SCIENCES – Single Medium Campaign “This Ain”t Hollywood. It”s “Ohina.” Ohina Short Film Showcase
poi boy productions SILVER ELEMENTS OF ADVERTISING – Cinematography “The Homecoming – Cut Short” Hospice Hawaii Director of Photography: Alejandro Miguel Viarnes
Sae Design – MAUI PELE GOLD DIRECT MARKETING – Specialty Advertising – Other Merchandise “The Modern In-Room Collateral” Aqua Hotels & Resorts
Sae Design – MAUI PELE GOLD ELEMENTS OF ADVERTISING – Logo Design Maui Memorial Medical Center
Sae Design – MAUI PELE GOLD ELEMENTS OF ADVERTISING – Illustration Campaign “The Modern Illustrations” Aqua Hotel & Resorts Illustrator: Saedene Ota
Sae Design – MAUI SILVER COLLATERAL MATERIAL – Special Event Material – Announcements “Halekulani Master Chef”s Gala Dinner Series” Hotels & Resorts of Halekulani
Sae Design – MAUI SILVER WEBSITE DESIGN – B to B “Stuck on Good” Maui Thing
Sae Design – MAUI SILVER COLLATERAL MATERIAL – Brochure 4-Color The Modern Brochure” Aqua Hotels & Resorts
Sae Design – MAUI BRONZE TRAVEL & TOURISM – Print Collateral “Festivals of Hawaii” Bright Light Marketing
Sandy Pencil / LM Salas Creative BRONZE DIRECT MARKETING – Single – Flat “Dave – The Perfect Renter” Urban Igloo
Sandy Pencil / LM Salas Creative
BRONZE DIRECT MARKETING – Campaign – Flat “Renters” Urban Igloo
Stacey Leong Design BRONZE WEBSITE DESIGN – Consumer Center for South Asian Studies
Team Hospice Hawaii SILVER PUBLIC SERVICE – Television Advertising “Homecoming” Team Hospice Hawaii
Team Hospice Hawaii SILVER PUBLIC SERVICE – Interactive “Homecoming” Team Hospice Hawaii
The Harris Agency SILVER ELEMENTS OF ADVERTISING – Logo Design Hawaii Symphony Orchestra
University of Hawaii at Manoa BRONZE STUDENT DIVISION “Branding Edmonton, Canada” Kaleena Kwe, Jessica Larsen, & Erica Kunihisa
VOICE PELE GOLD COLLATERAL MATERIAL – Publication Design – Series “Covers 2011” (Photo Issue 2/Gold Rush) Hawaii Skin Diver Magazine
VOICE PELE GOLD COLLATERAL MATERIAL – Publication Design – Entire Book “The Evolution of Freediving” Fluid Media Publishing
VOICE PELE GOLD COLLATERAL MATERIAL – Publication Design – Cover “The Photo Issue” Hawaii Skin Diver Magazine
VOICE SILVER COLLATERAL MATERIAL – Publication Design – Entire Magazine “46 / H2O PHOTO” Hawaii Skin Diver Magazine
VOICE SILVER COLLATERAL MATERIAL – Publication Design – Cover “Gold Rush” Hawaii Skin Diver Magazine
VOICE BRONZE COLLATERAL MATERIAL – Publication Design – Entire Magazine “45 / GOLD RUSH” Hawaii Skin Diver Magazine
Wall-to-Wall Studios PELE GOLD COLLATERAL MATERIAL – Special Event Material – Campaign “LS Lounge Grand Opening Event” Leather Soul
Wall-to-Wall Studios PELE GOLD OUT OF HOME – Site – Interior Still or Static “Office Mural” Hawai”i Primary Care Association
Wall-to-Wall Studios PELE GOLD WEBSITE DESIGN – Consumer Leather Soul
Wall-to-Wall Studios PELE GOLD ADVERTISING FOR THE ARTS & SCIENCES – Brochure/Sales Kit “HCAD Brochure” Honolulu Cultural & Arts District
Wall-to-Wall Studios PELE GOLD ADVERTISING FOR THE ARTS & SCIENCES – Website Design “HCAD Website” Honolulu Cultural & Arts District
Wall-to-Wall Studios PELE GOLD ADVERTISING FOR THE ARTS & SCIENCES – Single Medium Campaign “HCAD Chinatown Exhibits” Honolulu Cultural & Arts District
Wall-to-Wall Studios PELE GOLD PUBLIC SERVICE – Mixed / Multi Media Campaign “Feel Good Campaign” Hawaii Primary Care Association
Wall-to-Wall Studios SILVER PUBLIC SERVICE – Annual Reports “REHAB Foundation Annual Report” Rehabilitation Hospital of the Pacific
Wall-to-Wall Studios SILVER PUBLIC SERVICE – Brochure / Sales Kit “REHAB Capital Campaign Brochure” Rehabilitation Hospital of the Pacific
Wall-to-Wall Studios SILVER ADVERTISING INDUSTRY SELF PROMOTION – Advertising or Marketing Club “Peles: The Big Show 2011” American Advertising Federation – District 13
Wall-to-Wall Studios BRONZE SALES PROMOTION – Product or Service Sales Presentation – Campaign “Rebrand Campaign” Iolani Schools
Wall-to-Wall Studios BRONZE ONLINE MARKETING – Emails & Ecards “Holiday E-Card” Hawaii National Bank
Wall-to-Wall Studios BRONZE PUBLIC SERVICE – Cards, Invites & Announcements “REHAB eLegs Gala Invitation” Rehabilitation Hospital of the Pacific
Wall-to-Wall Studios BRONZE PUBLIC SERVICE – Interactive “Feel Good Microsite Hawaii Primary Care Association
Wall-to-Wall Studios BRONZE PUBLIC SERVICE – Mixed / Multi Media Campaign “REHAB Foundation Capital Campaign” Rehabilitation Hospital of the Pacific
Where Hawaii SILVER TRAVEL & TOURISM – Magazine Design “The Kahala Vol. 6, No. 1” The Kahala Hotel & Resorts
Where Hawaii SILVER TRAVEL & TOURISM – Magazine Design “The Kahala Vol. 6, No. 2” The Kahala Hotel & Resorts
Where Hawaii BRONZE TRAVEL & TOURISM – Magazine Design “Wailea” Wailea Resort Association
ZL Design – MAUI SILVER DIRECT MARKETING – Specialty Advertising – Apparel “L.A.F. with Aloha t-shirt series” Lahaina Animal Farm