2013 Award Winners

Best of Show in Design: Nella Media Group – ‘innov8 Cover Nature Series’ (Client: go!)
Best of Show in Advertising: MVNP – ‘HVCB Living in the Moment Integrated Campaign’ (Client: Hawaii Visitors and Conventions Bureau)

Special Judge’s Awards
Awarded by Judge Pum Lefebure: Nella Media Group – ‘innov8 Cover Nature Series’ (Client: go!)
Awarded by Judge Craig Mangan: MVNP – ‘Consolidated Theatres – Jaws’ (Client: Consolidated Theatres for Hana Hou Pictures)
Awarded by Judge Rikesh Lal: Element 8 – ‘Matchbook’ (Client: Polynesian Cultural Center)

Ad Woman of the Year: Deborah Miller, Montaj9
Ad Man of the Year: Dave Daniels, MVNP
Outstanding Young Ad Person of the Year: Kristane Gaspar, Salem Media of Hawaii
American Advertising Federation – District 13 Silver Medal Recipient: Jim Myers, Journal Graphics, Trade Publishing
Extra Mile Award: Richard Ma, Presentation Resources

View all the creative that won Pele Gold in the 2013 Pele Gold Gallery

Agency Award Category Title Client Additional Credits
1013 Integrated SILVER TELEVISION (LOCAL) :30 – UNDER $25,000 “Imprint” Hawaii USA Federal Credit Union  
1013 Integrated SILVER TELEVISION CAMPAIGN (LOCAL) – 2 to 4 SPOTS; ANY LENGTH – LESS THAN $25,000 (cost per spot) “Life Matters TV Campaign” Hawaii USA Federal Credit Union  
1013 Integrated BRONZE TELEVISION (LOCAL) :30 – UNDER $25,000 “Hill Sliding” Hawaii USA Federal Credit Union  
AGENCY Collaborative SILVER SALES PROMOTION – Packaging – Single Unit “Packaging Label” Hawaii Bitters Company  
AGENCY Collaborative PELE GOLD ELEMENTS OF ADVERTISING – Logo “Hawaii Cocktail Week Logo” Hawaii Cocktail Week & The Pacific Sessions  
Anthology SILVER NON-TRADITIONAL ADVERTISING – Campaign “Pershing Square Campaign” Hawaiian Airlines  
Anthology SILVER RADIO – :60 or more “Vampire Werewolf” Kirk Caldwell  
Anthology SILVER INTEGRATED CAMPAIGNS – Consumer, Local “Hawaii-New York Campaign” Hawaiian Airlines  
Anthology SILVER TRAVEL & TOURISM – MAGAZINE ADVERTISING – any size, B&W or Color “Max & Ian” Maui Visitors Bureau  
Anthology SILVER TRAVEL & TOURISM – PRINT ADVERTISING  CAMPAIGN – 2 to 4 pieces from categories 77A – 77C “Maui Come Play Campaign – Max/Ian & Mike/Holly” Maui Visitors Bureau  
Anthology PELE GOLD CONSUMER OR TRADE PUBLICATION – Full Page – Four-color “Chalkboard” Hawaiian Airlines  
Anthology BRONZE COLLATERAL MATERIAL – Specialty Advertising – Other Merchandise “Hawaiian Luggage Tags” Hawaiian Airlines  
Anthology BRONZE NON-TRADITIONAL ADVERTISING – Single “Chairplane” Hawaiian Airlines  
Anthology BRONZE CONSUMER OR TRADE PUBLICATION – Full Page – Four-color “Max & Ian” Maui Visitors Bureau  
Anthology BRONZE CONSUMER OR TRADE PUBLICATION – Campaign – Four-color “Maui Come Play Campaign” Maui Visitors Bureau  
Anthology BRONZE TELEVISION (LOCAL) – :30 – $25,000 – $50,000 “Fo Real” American Savings Bank  
Anthology BRONZE TELEVISION CAMPAIGN (LOCAL) – 2 to 4 SPOTS; ANY LENGTH; $25,000 – $50,000 “Banker’s Desk TV Campaign” American Savings Bank  
Anthology BRONZE ELEMENTS OF ADVERTISING – Copywriting “Hawaiian Print Campaign” Hawaiian Airlines Copywriter: Adrian Walker
Anthology BRONZE ELEMENTS OF ADVERTISING – Animation or Special Effects “Heroes SFX” Pearlridge Center Visual Effects / Animator: Jesse Franklin
Anthology BRONZE TRAVEL & TOURISM – MAGAZINE ADVERTISING – any size, B&W or Color “Mike & Holly” Maui Visitors Bureau  
Barbara Pope Book Design PELE GOLD COLLATERAL MATERIAL – Publication Design – Book Design (Entire Book) “Engraved at Lahainaluna: A History of Printmaking by Hawaiians at the Lahainaluna Seminary:” Hawaiian Mission Children’s Society  
Barbara Pope Book Design BRONZE COLLATERAL MATERIAL – Publication Design – Book Design (Entire Book) “View of the Pinnacle: Japanese Lacquer Writing Boxes” Edmund L. Lewis  
Clarence Lee Design SILVER SALES PROMOTION – Campaign “Say Hi!” Don Quijote Interactive Photo Station – Total Visual Branding” Don Quijote USA Inc.  
Clarence Lee Design SILVER ELEMENTS OF ADVERTISING – Illustration, Campaign “Oli Oli Walker – Total Visual Branding – pg. 1, 5, 6″ JTB Illustrator: Kuni Yamamoto
Clarence Lee Design PELE GOLD OUT-OF-HOME – Outdoor Board – Interior Animation “‘Say Hi’ Interactive Photo Station – Total Visual Branding” Don Quijote USA Inc.  
Clarence Lee Design BRONZE OUT-OF-HOME – Outdoor Board – Exterior Still or Static “Garage Graphics” The Imperial Plaza  
Design Asylum Inc. BRONZE PUBLIC SERVICE – Direct Marketing, Specialty Items “NOAA SEA Folder Design” NOAA Pacific Services Center  
Edge City Films SILVER ELEMENTS OF ADVERTISING – Cinematography “Fly Fisherman” First Hawaiian Bank Cinematographer: Shawn Hiatt
Element 8 SILVER CONSUMER OR TRADE PUBLICATION – Magazine Self-Promotion – Campaign “Earhart, Tic-Tac-Toe, Woman Diver” Hawaii Skin Diver Magazine  
Element 8 PELE GOLD NON-TRADITIONAL ADVERTISING – Single “Matchbook” Polynesian Cultural Center  
Element 8 BRONZE CONSUMER OR TRADE PUBLICATION – Magazine Self-Promotion – Single “Tic Tac Toe” Hawaii Skin Diver Magazine  
Hana Hou for Hawaiian Airlines SILVER CONSUMER OR TRADE PUBLICATION – Spread, Multiple Page or Insert – Four-color “Endless Winter”    
Hana Hou for Hawaiian Airlines SILVER CONSUMER OR TRADE PUBLICATION – Spread, Multiple Page or Insert – Four-color “The Ti of Life”    
Hana Hou for Hawaiian Airlines PELE GOLD ELEMENTS OF ADVERTISING – Photography, Campaign “Moorea’s Ark”   Art & Photo Editor: Leigh Morrison
Hana Hou for Hawaiian Airlines BRONZE CONSUMER OR TRADE PUBLICATION – Spread, Multiple Page or Insert – Four-color “Shapers”    
Happy Hour Hawaii BRONZE OUT-OF-HOME – Outdoor Board – Flat “Opakapaka Food Truck” Opakapaka Food Truck  
Happy Hour Hawaii BRONZE OUT-OF-HOME – Campaign “Historic Photo Retrospective” Historic Kong Lung Market Center  
Hastings & Pleadwell SILVER PUBLIC SERVICE – Integrated Campaign “Get Ready Hawaii” Tetra Tech, Inc for the City & County of Honolulu  
Hendrix Miyasaki Shin Advertising SILVER NEWSPAPER – Campaign – Color “Olelo Vote Campaign” Olelo Community Media  
Honolulu Community College PELE GOLD STUDENT DIVISION “Habitat for Humanity Logo Design”   Heather Saenz
Honolulu Community College BRONZE STUDENT DIVISION “State Tourist Brochure-Maryland”   Jillian Iris Roque
Honolulu Community College BRONZE STUDENT DIVISION “Heineken Annual Report”   Blaine Bastatas
Honolulu Community College BRONZE STUDENT DIVISION “Vanguard Loft Real Estate Brochure”   Kara Nyuha
Hyperspective Studios SILVER ELEMENTS OF ADVERTISING – Animation or Special Effects “Respect Your Pickle” Yellow Bus Advertising/Erik’s Deli  
Jon Duarte Design BRONZE SALES PROMOTION – Sales Kits or Product Information Sheets “Adopt-A-Room Sales Kit” Kapiolani Health Foundation Printer: Electric Pencil
Matsumoto & Clapperton PELE GOLD TELEVISION (LOCAL) :30 – UNDER $25,000 “Amelia is here” Pacific Aviation Museum  
Moana Productions, Inc. SILVER ELEMENTS OF ADVERTISING – Cinematography  ”Good Thing” & “Crosswalk” Mobi PCS Cinematographer: Paul Atkins
Moziac Design SILVER COLLATERAL MATERIAL – Poster – Special Event Material “Holiday Card” Wimberly, Allison, Tong & Goo  
MVNP SILVER SALES PROMOTION – Campaign “Pulp Fiction & Rocky” Consolidated Theatres – Hana Hou Pictures  
MVNP SILVER COLLATERAL MATERIAL – Poster – Single “Wayne’s World/Wedding Cake” Consolidated Theatres – Hana Hou Pictures  
MVNP SILVER NEWSPAPER – Campaign – Color “HVCB Living in the Moment Newspaper Campaign” Hawaii Visitors & Convention Bureau  
MVNP SILVER DIGITAL ADVERTISING – Websites, Consumer – Services “OurKakaako.com” Kamehameha Schools – Kaka’ako Re-Development  
MVNP PELE GOLD SALES PROMOTION – Packaging – Single Unit “Aloha Beer”  Aloha Beer  
MVNP PELE GOLD OUT-OF-HOME – Outdoor Board – Flat “Consolidated Theatres – Jaws” Consolidated Theatres – Hana Hou Pictures  
MVNP PELE GOLD CONSUMER OR TRADE PUBLICATION – Campaign – Four-color “HVCB Living in the Moment Print Campaign” Hawaii Visitors & Convention Bureau  
MVNP PELE GOLD DIGITAL ADVERTISING – Micro Sites – Services “HVCB Living in the Moment Micro Site” Hawaii Visitors & Convention Bureau  
MVNP PELE GOLD INTEGRATED CAMPAIGNS – Consumer, Regional / National “HVCB Living in the Moment Integrated Campaign” Hawaii Visitors & Convention Bureau  
MVNP PELE GOLD ADVERTISING INDUSTRY SELF-PROMOTION – Print “MVNP Ray Milici Tribute Ad”    
MVNP PELE GOLD TRAVEL & TOURISM – INTEGRATED ADVERTISING CAMPAIGN  – 9 pieces maximum from categories 77A – 77M “HVCB Living in the Moment Integrated Campaign” Hawaii Visitors & Convention Bureau  
MVNP BRONZE TELEVISION CAMPAIGN (LOCAL) – 2 to 4 SPOTS; ANY LENGTH – LESS THAN $25,000 (cost per spot) “Aloha Beer Campaign” Aloha Beer  
Nella Media Group SILVER TRAVEL & TOURISM – MAGAZINE DESIGN “innov8 Magazine” go!  
Nella Media Group PELE GOLD COLLATERAL MATERIAL – Publication Design – Cover “Fellas Issue” Flux Hawaii Magazine  
Nella Media Group PELE GOLD COLLATERAL MATERIAL – Publication Design – Series “innov8 Cover Nature Series” go!  
Nella Media Group PELE GOLD TRAVEL & TOURISM – BOOK DESIGN “ROOM+SERVICE” Castle Resorts & Hotels; Aqua Hotels & Resorts; Mauna Lani Bay Hotel & Bungalows; Waikiki Parc Hotel  
Nella Media Group BRONZE COLLATERAL MATERIAL – Publication Design – Magazine Design (Entire Magazine) “The Surf Issue” Flux Hawaii Magazine  
Nomura Design PELE GOLD ELEMENTS OF ADVERTISING – Logo “Tanga Mortgage Team Logo” Tanga Mortgage Team  
Office of Hawaiian Affairs SILVER PUBLIC SERVICE – Integrated Campaign “Hawaiian Health”    
Orasi Design SILVER COLLATERAL MATERIAL – Poster – Invitation “Generational Awards Invitation” Honolulu Japanese Chamber of Commerce  
Orasi Design BRONZE COLLATERAL MATERIAL – Poster – Campaign “11th Annual Chopsticks & Wine Event” Hawaii Japanese Chamber of Commerce  
Pineapple Tweed PR & Marketing BRONZE ADVERTISING FOR THE ARTS & SCIENCES  – Out-of-Home “Poignanty” Hawaii Film Office  
Sae Design PELE GOLD COLLATERAL MATERIAL – Specialty Advertising – Other Merchandise “Grrrrr I’m In” Aqua Hotels & Resorts  
Sae Design BRONZE SALES PROMOTION – Menu “Aperitif at La Mer” Hotels & Resorts of Halekulani  
Sae Design BRONZE COLLATERAL MATERIAL – Brochure – Four-color “A Journey Like No Other” Hotels & Resorts of Halekulani  
Sae Design BRONZE ELEMENTS OF ADVERTISING – Logo “Salt” Pomei A.D.  
Shooters Film Production PELE GOLD PUBLIC SERVICE – Audio / Visual “Let’s Talk About It” Sex Abuse Treatment Center  
Stephen Goss Creative PELE GOLD ADVERTISING INDUSTRY SELF-PROMOTION – Collateral (brochures, posters, etc.) “Fruhlingsfest 2013 Poster” Electric Pencil  
Stephen Goss Creative BRONZE ADVERTISING INDUSTRY SELF-PROMOTION – Cards, Invitations or Announcements “Fruhlingsfest 2013 Tee Shirt” Electric Pencil  
Thinkjet Design SILVER CONSUMER OR TRADE PUBLICATION – Full Page – Four-color “Brain” Hawaii Public Radio  
Thinkjet Design PELE GOLD CONSUMER OR TRADE PUBLICATION – Campaign – Four-color “Brain, Google, Opinion, Erudite” Hawaii Public Radio  
VOICE SILVER COLLATERAL MATERIAL – Publication Design – Editorial Spread or Feature “Mi Vida Loca” Hawaii Skin Diver Magazine/Fluid Media Publishing  
VOICE SILVER COLLATERAL MATERIAL – Publication Design – Series “Hawaii Skin Diver Covers 2012 – Issue 48, 50″ Hawaii Skin Diver Magazine/Fluid Media Publishing  
VOICE SILVER COLLATERAL MATERIAL – Publication Design – Magazine Design (Entire Magazine) “Hawaii Skin Diver Magazine / Issue 50″ Hawaii Skin Diver Magazine/Fluid Media Publishing  
VOICE SILVER ELEMENTS OF ADVERTISING – Photography, Color “Hawaii Skin Diver Cover Photo / Issue 51″ Hawaii Skin Diver Magazine/Fluid Media Publishing Photographer: Stephanie Ducandas
VOICE PELE GOLD COLLATERAL MATERIAL – Publication Design – Editorial Spread or Feature “Fiji” Hawaii Skin Diver Magazine/Fluid Media Publishing  
VOICE PELE GOLD COLLATERAL MATERIAL – Publication Design – Magazine Design (Entire Magazine) “Hawaii Skin Diver Magazine / Issue 48″ Hawaii Skin Diver Magazine/Fluid Media Publishing  
VOICE PELE GOLD ELEMENTS OF ADVERTISING – Illustration, Single “Hawaii Skin Diver cvr illustration  / Issue 50″ Hawaii Skin Diver Magazine/Fluid Media Publishing Illustrator: Dietrich Varez
Waikiki Aquarium BRONZE ADVERTISING FOR THE ARTS & SCIENCES -  Single Medium Campaign “Fish Frenzy: Family Night 2012″    
Waikiki Aquarium BRONZE ADVERTISING FOR THE ARTS & SCIENCES -  Single Medium Campaign “Ke Kani O Ke Kai 2012 Summer Concert Series”    
Wall-to-Wall Studios BRONZE PUBLIC SERVICE – Integrated Campaign “Pillars of Peace Dalai Lama Event Campaign” Pillars of Peace Hawaii  
Wall-to-Wall Studios SILVER TELEVISION (LOCAL) – :30 – $25,000 – $50,000 “Delivery::30 TV” Hawaii National Bank  
Wall-to-Wall Studios SILVER TELEVISION (LOCAL) – :30 – $25,000 – $50,000 “Lamp Bullies: 30 TV” Hawaii Energy  
Wall-to-Wall Studios SILVER PUBLIC SERVICE – Stationery Package “Omidyar Fellows Stationery” Omidyar Fellows  
Wall-to-Wall Studios SILVER ELEMENTS OF ADVERTISING – Logo “Breadshop Logo” Breadshop  
Wall-to-Wall Studios SILVER ELEMENTS OF ADVERTISING – Logo “Omidyar Fellows Logo” Omidyar Fellows  
Wall-to-Wall Studios PELE GOLD SALES PROMOTION – Packaging – Campaign “Leather Soul Packaging” Leather Soul  
Wall-to-Wall Studios PELE GOLD SALES PROMOTION – Campaign “Ferguson’s Sales Materials” Ferguson’s Irish Pub  
Wall-to-Wall Studios PELE GOLD DIGITAL ADVERTISING – Video – Branded content, more than 60 seconds “Health Care: Plain & Simple” HMSA  
Wall-to-Wall Studios PELE GOLD TELEVISION (LOCAL) – :30 – OVER $50,000 “Good Thing :30 TV” Mobi PCS  
Wall-to-Wall Studios PELE GOLD ADVERTISING INDUSTRY SELF-PROMOTION – Digital Advertising “Wall-to-Wall Holiday Greeting Generator”    
Wall-to-Wall Studios PELE GOLD ADVERTISING INDUSTRY SELF-PROMOTION – Cards, Invitations or Announcements “Wall-to-Wall Occasional Cards”    
Wall-to-Wall Studios PELE GOLD ELEMENTS OF ADVERTISING – Animation or Special Effects “What is a Community Health Center?” HPCA Animator: Ira Lederer
Wall-to-Wall Studios BRONZE COLLATERAL MATERIAL – Stationary Package – Flat Printed “Breadshop Business Cards” Breadshop  
Wall-to-Wall Studios BRONZE CONSUMER OR TRADE PUBLICATION – Full Page – Four-color “Miss Vampire” JJ Dolans  
Wall-to-Wall Studios BRONZE TELEVISION CAMPAIGN (LOCAL) – 2 to 4 SPOTS; ANY LENGTH; OVER $50,000 “2013 HNB TV Campaign” Hawaii National Bank  
Wall-to-Wall Studios BRONZE ELEMENTS OF ADVERTISING – Logo “Ferguson’s Irish Pub Logo” Ferguson’s Irish Pub  
What Would MacGuyver Do? Productions SILVER PUBLIC SERVICE – Audio / Visual “Hale Kipa” Hale Kipa  
Where Hawaii SILVER COLLATERAL MATERIAL – Publication Design – Cover “THE KAHALA VOL 7, NO 2″ The Kahala Hotel & Resort  
Where Hawaii SILVER ELEMENTS OF ADVERTISING – Photography, Color “CACAO CULTIVATION” WHERE Guestbook Maui Photographer: Chris McDonough
Where Hawaii PELE GOLD TRAVEL & TOURISM – AUDIO/VISUAL ADVERTISING – any “KEONE NUNES THE ART OF KAKAU” WHERE TV Hawaii  
Wind On Water Communications LLC SILVER TELEVISION CAMPAIGN (LOCAL) – 2 to 4 SPOTS; ANY LENGTH – LESS THAN $25,000 (cost per spot) “Eriks Deli Café” Yellow Bus  
Wind On Water Communications LLC PELE GOLD COLLATERAL MATERIAL – Poster – Campaign “Custom Corporate Gift”  American Savings Bank  
ZL Design SILVER OUT-OF-HOME – Outdoor Board – Interior Still or Static “Aina Gourmet Market” Aina Gourmet Market