About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
2025 Ad Person Of the Year
2025 AD 2 HAWAII PERSON OF THE YEAR
JADE LUN
Founder, Jade Agency Hawaii
AAF-HAWAII 2025 AD MAN OF THE YEAR
ADRIAN WALKER
Creative Director & Copywriter, Anthology Finn Partners
AAF-HAWAII 2025 AD WOMAN OF THE YEAR
LINDSAY SCHEDLER
Managing Director - West Coast, MVNP
AAF-HAWAII 2025 EXTRA MILE AWARD
KAREN BRIZENDINE
Animation, Motion Graphics & Visual Effects, Freelancer
AAF District 13 2025 Silver Medal Award
KRISTINA LOCKWOOD
Vice President & General Manager, KHON2
Ad People of the Year Winners!
Save the Date
All “Professional” work entered in the 2025 Pele Awards Competition must have first appeared in media between January 1, 2025, and December 31, 2025.
All “College” work entered in the 2025 Pele Awards Competition must have been created between January 1, 2025, and December 31, 2025.
Please see the 2024 Pele Information Guide for specific entry rules, guidelines, and categories.
- ONLINE CALL FOR ENTRY ACCEPTANCE
- TBA 11:59PM HST
- FINAL ONLINE ENTRY DEADLINE
- TBA 11:59PM HST
- ALL PAYMENTS DUE
- TBA 4PM HST











