Seeing Peles Everywhere?
That's the Pele effect.
When you join the passionate pursuit for a Pele, everything starts to resemble a trophy. The Great Pyramids. Sailboat sails. Nacho chips. All Pele Gold. But there is only one true Pele Award – the pinnacle of excellence in Hawai‘i advertising and design. So if triangles are suddenly everywhere you look, it’s a sign: Pele season is here.
Share your finds of Pele-shaped objects in the wild by posting and tagging #PeleAwards. When you’re Pele-obsessed, those iconic triangles pop up everywhere.
About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
Ad Person Of the Year
2024 AD 2 HAWAII PERSON OF THE YEAR
JASMINE CHO
Branch Manager & Loan Officer, Territorial Savings
AAF-HAWAII 2024 AD MAN OF THE YEAR
BRENT SHIRATORI
Vice President -Global Brand Group, Outrigger Hospitality Group
AAF-HAWAII 2024 AD WOMAN OF THE YEAR
CLAIRE TONG
Director of Marketing, Hawaii Pacific Health
AAF-HAWAII 2024 EXTRA MILE AWARD
KEOKI SMITH
Owner, Gripsmith
AAF District 13 2024 Silver Medal Award
BERNARD UY
Co-Founder, Partner & Executive Creative Director, Wall-to-Wall Studios
Past Ad People of the Year Winners!
Save the Date
All “Professional” work entered in the 2025 Pele Awards Competition must have first appeared in media between January 1, 2024, and December 31, 2024.
All “College” work entered in the 2025 Pele Awards Competition must have been created between January 1, 2024, and December 31, 2024.
Please see the 2024 Pele Information Guide for specific entry rules, guidelines, and categories.
- ONLINE CALL FOR ENTRY ACCEPTANCE
- November 15, 2024 11:59PM HST
- FINAL ONLINE ENTRY DEADLINE
- March 1, 2025 11:59PM HST
- ALL PAYMENTS DUE
- March 07, 2025 4PM HST