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THE 2026 PELE AWARDS SHOW – PRESENTING SPONSOR HAWAI‘I PACIFIC HEALTH+Altres
THE 2026 PELE AWARDS SHOW – PRESENTING SPONSOR HAWAI‘I PACIFIC HEALTH+Altres
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About the Pele Awards

The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.

2025 Ad Person Of the Year

Jade Lun

2025 AD 2 HAWAII PERSON OF THE YEAR

JADE LUN

Founder, Jade Agency Hawaii

Bio

Jade Lun is the founder of Jade Agency Hawaii, established in 2022. A Columbia College Chicago graduate, she earned her Bachelors in Fine Arts in Advertising Art Direction with a Marketing minor in just three years. Her career spans prestigious agencies including Leo Burnett Worldwide, Foote, Cone & Belding, and Weber Shandwick. The American Association of Advertising Agencies recognized her as a Multicultural Advertising Internship Program awardee in 2015. She received the 2019 Creative Catalyst Emerging Leader Award in Chicago.

Although planning to start her agency later in life, the COVID-19 pandemic inspired Jade to pursue her dreams sooner. With only her cat, Waylan, and two suitcases, she left the mainland for Hawaii to begin a new life chapter. She joined AD 2 as a board member in 2021 and serves on the Make-A-Wish Young Leaders Board and as a Wish Granter. Her agency has served clients such as Reddit, Olive Garden, Servco, and FarmLovers Farmers Market.

Adrian Walker

AAF-HAWAII 2025 AD MAN OF THE YEAR

ADRIAN WALKER

Creative Director & Copywriter, Anthology Finn Partners

Bio

Adrian Walker has been happily ensconced in Hawai‘i for about 17 years now. His circuitous route to the Islands – during which he served as copywriter and copy director at agencies from Tokyo to Cincinnati – helped him develop his unique perspective on the challenges and joys of advertising. He has crafted concepts and copy for multi-billion-dollar multinationals and mom-and-pop shops alike, quietly having a lot of fun along the way.

Lindsay Schedler

AAF-HAWAII 2025 AD WOMAN OF THE YEAR

LINDSAY SCHEDLER

Managing Director - West Coast, MVNP

Bio

Lindsay’s path to leadership at MVNP has been shaped by dedication, collaboration, and a passion for bringing people together. Over the past eight years, she’s focused on building strong client partnerships and fostering a connected, supportive team culture—whether leading brand campaigns or organizing agency gatherings.

Originally from Milwaukee, she began her career at Jacobson/Rost (now Morning Walk), where she worked on national brands like MillerCoors and Royal Enfield. Since joining MVNP in 2017, she has enjoyed collaborating with clients and creatives alike—most notably helping to lead the award-winning Hawai‘i Rooted and Mālama Hawai‘i campaigns for the Hawai‘i Visitors & Convention Bureau.

Lindsay is also the co-president of AAF Hawai‘i, an active community volunteer, and a proud mom. Today, as MVNP’s Managing Director – West Coast, she continues to cultivate strong client relationships and help guide the agency’s account service team.

Karen Brizendine

AAF-HAWAII 2025 EXTRA MILE AWARD

KAREN BRIZENDINE

Animation, Motion Graphics & Visual Effects, Freelancer

Bio

Karen Brizendine is a Honolulu-based freelance animator with over a decade of experience in post-production. She specializes in 2D animation, motion graphics, and visual effects—and has a not-so-secret love for spreadsheets.

With degrees in both accounting and animation, Karen enjoys working at the intersection of left-brain precision and right-brain creativity. She considers herself fortunate to have started at Montaj 9, where she was mentored by some of Hawaiʻi’s leading advertising creatives. Since then, she has worked across nearly every facet of post—from motion graphics and VFX to assistant editing, finish, and final delivery—helping keep projects polished and pipelines running smoothly.

She has worked on award-winning campaigns recognized by the Pele Awards, Communication Arts, national ADDYs, and a regional Emmy nomination.

When she’s not wrangling keyframes, Karen enjoys trivia nights, hiking with her dog Rocco Taco Bell, and the ongoing mission to teach her cat how to walk on a leash.

Kristina Lockwood

AAF District 13 2025 Silver Medal Award

KRISTINA LOCKWOOD

Vice President & General Manager, KHON2

Bio

Kristina Lockwood is Vice President and General Manager of Nexstar Media Group’s broadcast and digital operations in Hawaii, overseeing KHON2, KHON2.com, KHII, Hawaii’s CW, Nexstar Digital Hawaii, and the newly launched KHON+ connected TV app. Since 2013, she has led KHON’s evolution into a full-service, multi-platform media company serving Hawaii’s viewers and advertisers.

Under her leadership, KHON has launched top-rated programs including KHON2 News at 9, KHON2 News at 4PM, Take 2, and Living808, along with original local series such as Sam Choy’s In the Kitchen and Aloha Authentic. In 2019, she and her team added KHII Channel 5, delivering 24/7 content and exclusive coverage of signature events like the Aloha Festivals Parade, The Eddie Aikau Invitational, and the Nā Wāhine and Moloka‘i Hoe World Championships.

Kristina began her career at MidWeek in 1990 and has held leadership roles at KGMB, KITV, and Cox Media. A graduate of Hawaii Pacific University and Kaiser High School, she serves on the boards of ‘Ahahui Koa Ānuenue and the Hawaii Red Cross. She is deeply committed to her family, her KHON2 ohana, her community, and the people of Hawaii.

Ad People of the Year Winners!

Save the Date

All “Professional” work entered in the 2025 Pele Awards Competition must have first appeared in media between January 1, 2025, and December 31, 2025. 

All “College” work entered in the 2025 Pele Awards Competition must have been created between January 1, 2025, and December 31, 2025.

Please see the 2024 Pele Information Guide for specific entry rules, guidelines, and categories.

ONLINE CALL FOR ENTRY ACCEPTANCE
TBA 11:59PM HST
FINAL ONLINE ENTRY DEADLINE
TBA 11:59PM HST
ALL PAYMENTS DUE
TBA 4PM HST
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© 2025 Pele Awards. All rights reserved.