PELE AWARDS
May 4, 2024
SOLD OUT!
Is It Fridge Worthy?
Growing up, you knew you had created something special when mom or dad proudly displayed it on the refrigerator. In that spirit, we’re looking for advertising and design gems that stand out and leave a lasting impression. Join us by entering this year’s 2024 Pele Awards competition and find out the answer to the age-old question: “Is it fridge worthy?”
About the Pele Awards
The Pele Awards have been a part of Hawaii’s advertising and design community for more than 40 years. The Pele Awards is one of fifteen National District Competitions for the American Advertising Awards (also known as the ADDYs). The Pele Gold winners in all national categories are sent to the National Finals of the American Advertising Awards Competition to represent District 13. It’s designed to recognize excellence in advertising and design in the State of Hawaii for the past calendar year.
The 2024 Pele Award Judges Professional & College
Beth Hambly
Creative Director, McCann - Detroit
Detroit, Michigan
David Mesfin
Creative Director, Innocean USA
Huntington Beach, California
Kelly McGuckin
Creative Director, FCB-Chicago
Chicago, Illinois
Rodrigo Butori
Creative Director & Founder, Plastic Fisherman
Miami, FL/ Los Angeles, CA
Will Chau
Global VP of Creative & Design, Whole Foods Market
Austin, Texas
Dan Marvin
Creative Director, Hart
Toledo, Ohio
Ad Person Of the Year
2024 AD 2 HAWAII PERSON OF THE YEAR
JASMINE CHO
Branch Manager & Loan Officer, Territorial Savings
AAF-HAWAII 2024 AD MAN OF THE YEAR
BRENT SHIRATORI
Vice President -Global Brand Group, Outrigger Hospitality Group
AAF-HAWAII 2024 AD WOMAN OF THE YEAR
CLAIRE TONG
Director of Marketing, Hawaii Pacific Health
AAF-HAWAII 2024 EXTRA MILE AWARD
KEOKI SMITH
Owner, Gripsmith
AAF District 13 2024 Silver Medal Award
BERNARD UY
Co-Founder, Partner & Executive Creative Director, Wall-to-Wall Studios
Past Ad People of the Year Winners!
Save the Date
All “Professional” work entered in the 2024 Pele Awards Competition must have first appeared in media between January 1, 2023, and December 31, 2023.
All “College” work entered in the 2023 Pele Awards Competition must have been created between January 1, 2023, and February 28, 2024.
Please see the 2024 Pele Information Guide for specific entry rules, guidelines, and categories.
- ONLINE CALL FOR ENTRY ACCEPTANCE
- November 28, 2023 11:59PM HST
- FINAL ONLINE ENTRY DEADLINE
- February 29, 2024 11:59PM HST
- ALL PAYMENTS DUE
- March 06, 2024 4PM HST
- PELE AWARD JUDGING
- March 5-31, 2024